In business terms information is very general and covers a wide variety of topics. The range of topics that are covered by information is so vast that it can almost be classified as having no topic. Information in general is highly processed, structured and organised data. It provides context for other data and allows efficient decision making.

For instance, a single transaction at a store is the information for which the store is the information; that is, the transaction is the physical information, i.e. the product and the payment are the informational equivalent of it. Similarly, information about people is the physical information and the information about processes of production is the informational equivalent of it.

The scope of information theory covers both conscious and unconscious minds. In the case of conscious mind information, the content of the mind can be analysed using techniques such as meaning, intention, motivation, memory, and intention, to name a few. On the other hand, the unconscious mind processing is largely affected by physical factors such as the availability of sensory stimuli or the emotional status of the person receiving information. A classic example is the phenomenon of a person passing across a street with a book in his hands but no knowledge of the content of the book. This information processing is an automatic process, hence, the unconscious mind does not have access to all the information in the external world, resulting in false beliefs.

Therefore, to use social media, businesses need to use the appropriate technologies such as search engine optimisation (SEO), content-rich websites, content based blogs, videos and social media marketing. These technologies make it easier to obtain the right information and use the correct tools for creating awareness and trust in customers. Social media also helps businesses by reducing marketing costs as it is not possible to print, distribute, or distribute physical forms of advertising. Furthermore, unlike traditional forms of marketing, SEO, content based, and social media marketing allow businesses to target customers based on their interests, behaviors, and past shopping patterns.

Another important area that social media affects is the legal system. One of the issues with information theory is that many legal systems do not recognise and apply the same pragmatics and nfrm tools that are applicable in business. Therefore, one of the problems faced by lawyers is being able to apply the same reasoning for various legal decisions, when considering a client’s online activities. This problem is especially relevant when considering a criminal charge of identity theft.

One of the solutions offered by information law experts is the online authentication process. This process allows clients to prove their identity online using various online resources, including email address, user name, passwords, and certificates. However, this method has been deemed ineffective in the past because it could not reliably distinguish between different social media accounts, such as those maintained by individuals and businesses. However, as new technologies continue to improve, this legal tool will undoubtedly continue to improve.